Why WhatsApp Marketing Beats Email in 2025

Email open rates have plummeted to around 20%. Meanwhile, WhatsApp boasts a staggering 98% open rate. For local businesses like salons and clinics, the choice is clear: meet your customers where they already are.

1. The Attention Economy

Your customers' inboxes are flooded with newsletters they never read. But their WhatsApp? That's personal. It's where they talk to friends and family.

When you send a message there, it gets seen. It's immediate, intimate, and actionable. It cuts through the noise in a way that email simply cannot match anymore.

2. Instant Conversions

Email is passive; you send it and hope they read it later. WhatsApp is conversational. It invites a reply.

You can send a "Flash Sale: 2 slots left for today!" message and fill those seats in minutes. The friction from "reading" to "booking" is almost zero because the communication happens in real-time.

3. Personalization at Scale

With tools like QTick, you're not just spamming a generic message to everyone. You're sending personalized birthday wishes, appointment reminders, and follow-ups based on their last visit.

"Hey Sarah, it's been 4 weeks since your last color. Want to book a touch-up for this weekend?"

This level of personal touch makes customers feel valued, not marketed to.

4. No Spam Folders

Legitimate business WhatsApp messages land directly in the chat list, not a "Promotions" tab or spam folder. You have a direct line to your customer's pocket.

While email providers are getting more aggressive with filtering, WhatsApp remains a reliable channel for transactional and relationship-based messaging.